Chatbots are primarily used as time-saving tools between businesses and consumers-usually as a means of problem-solving or rerouting.įor example, if you travel to the Zendesk website, a chatbot pops up in the bottom right-handĬorner ready to help. What is a chatbot?Ī chatbot is a software application that uses AI to automatically communicate with a user. What do Facebook chatbots matter? Let’s dive deeper into the components of FB chatbots and statistics on their current usage. They take on the bulk of your social media communications, providing customers instant, accurate responses to day-to-day questions so that your human agents can remain available to address complex tickets. Once installed, these chatbots are your 24/7 frontline agents. The benefits of using Zendesk to create Messenger botsĪ Facebook chatbot is an automated software application that interacts with users via Facebook Messenger based on pre-programmed answers and keywords.How to create a Facebook chatbot with Zendesk.The benefits of using Facebook chatbots.

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One of the most prominent chatbots on the market due to its built-in consumer base and ease of use is Facebook Messenger. This means chatbots are quickly becoming a customer preference trend your company can’t afford to ignore.Ĭhatbots may feel intimidating to implement, but they don’t have to be.

In fact, the same Insider Intelligence report referenced above found that 40 percent of global internet users actually prefer interacting with chatbots over virtual agents. Between their 24/7 accessibility, self-serve model, and social media-friendly interface, chatbots give customers the fast and personalized experiences they want as modern buyers. By 2024, that number is set to increase approximately 500 percent to $142 billion. In 2019, consumer retail spending via chatbots reached $2.8 billion.

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